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Interactive marketing and other great advertising ideas since 2003
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July 01, 2008
Volkswagen future vision

In Germany Volkswagen has launched a futuristic website to explain its eco-friendly approach to car-engineering. Everything is in German, but the site is visual enough to allow you having a good overview of the project even if you don't speak the language.


At first sight everything looks very nice and well designed. However if you spend one more minute on the site you realize there is no interactivity (if it's there I wasn't able to find it), it's just storytelling or, better, brand preaching about what they do or will do to produce eco-friendly cars. In my opinion it's a lost occasion, their online project is a good idea, but it's a pity they missed the chance to build a minimum connection with the public. What do you think?

The agency is ArgonautenG2.

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