adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

October 16, 2006
Renault, art and future

Renault is working on a concept for a new version of its Twingo model. They have recently presented the concept car in Paris, and they are now creating buzz around it with a promotional site very much focused on the mix between art and innovation.

twingo_concept2.jpg

The site is nicely designed with dark colours, futuristic shapes, and a great soundtracks which emotionally engages the visitors.

Make sure to visit the "plug&create;" section, which bets a lot on user-generated content, and in particular aims at attracting young artists who want to get some visibility online.

twingo_concept.jpg

Once again, from my point of view, it's interesting to note how big brands who want to appeal to younger consumers focus their efforts on art & music. I'm not able to judge the results of this Renault's action, I just know for sure that this path, can be successful, but it's surely painful and requires a lot of effort.

Website found via VoXinaBlog.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog