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Interactive marketing and other great advertising ideas since 2003
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August 05, 2008
The Truth About Smart

From the UK, a lovely piece of work by Agency Republic to promote the Mercedes-Benz Smart ForTwo. The truth about Smart is definitely a great example of interactive storytelling: simple, wit and even very informative.


The experience is divided in five chapters and the journey is accompained by a narrator that explains the car characteristics' and engages users in humorous interactions. The navigation through the five videos is smooth, engaging and even relaxing I would say... In a way, I felt like I was watching a BBC documentary mixed with a light version of Little Britain.

I love the creative effort put in this project to present the car in an unusual and engaging way. I have been eager to complete the narrative path, not only because I'm a curious marketer, but simply because the experience was fun. And now I feel like sharing the link with a bunch of friends who I know are considering buying a city car.

Comments on this entry

What a great site. Felt it was very charming and got to the exact points many people, including myself, were asking.

Posted by: Jay at August 6, 2008 05:19 AM


What a great campaign! Agency Republic have made learning about the car easy. Great for all of us who usually snore at the mention of a car!

Posted by: Michelle at August 6, 2008 08:07 AM


Yeah very interesting. It seemed to load pretty darn smoothly considering the amount of video. Nice!

Posted by: Tom at August 6, 2008 01:52 PM


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