adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

September 28, 2005
Renault "viral" safety campaign

IB left a comment here on Adverblog pointing to a nice online marketing campaign run in Germany by Renault. On sicher.de (which means Safety) you find a funny video (click Crash! Boom! Bang!) promoting French cars, which the spot claims to be the safest you can buy.
I really the video because it makes a smart use of stereotypes through metaphors. It's a little bit cryptic the first time you watch it, but once you understand it, you realize it's brilliant since it's not obvious.

I suspect Nordpol Hamburg is behind this, but I'm not sure. Does anyone know?

Comments on this entry

It's funny the title is in German!

Posted by: Wouter at September 28, 2005 12:49 PM

--------------------------------------

Very Nice!!!!

Posted by: Tim at September 28, 2005 02:29 PM

--------------------------------------

Flash videos are hosted on Nordpol's server (195.180.17.19). I think that your assumption about Nordpol is true.

Posted by: Jiri Maly at September 29, 2005 06:42 AM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog