adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 20, 2008
Can you be THE driver?

Have you got what it takes to be a Formula 1 driver? In case you're asking yourself this question, Intel has recently launched a website that helps you finding the answer.

bedriver01.jpg

Developed by Hello Design the site offers a bunch of ability challenges to test your reactivity.

bedriver02.jpg

It's a nice branding exercise for Intel that reinforces its association with the Formula 1 world. What I like in particular is the fact that it isn't only a driving game, meaning that they put a bit of an effort in creating something different.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog