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January 14, 2009
Virtual test drive for Toyota IQ

Toyota Europe has recently launched a virtual test drive for its IQ model.


The website, created by the flash gurus at North Kingdom and Illianced allows users to drive the car through a futuristic landscape while discovering the main car features.


The website is very nicely developed with a clean and simple design however, in my opinion, the experience results a bit too cold and "anesthetized". Especially when you try to sell a city car, I think you should play a bit more with positive/amused feelings.

Comments on this entry

I enjoyed this very much. great use of graphics and colours, could of used some more tracks.

Posted by: Reginald Smyth at January 16, 2009 02:06 AM


Arrow keys made me hard to drive without bumping, will be great when i can use the mouse to drive the car. Anyway this is very good website.

Posted by: Yunar Winardi at January 22, 2009 01:56 PM


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