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April 06, 2009
Branded flash mobs

Looks like we've got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it's Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it's turn. Who's next?

T-Mobile totally rocked Liverpool Street Station

NY400 flashed the Amsterdam subway with Frank Sinatra's New York, New York

VTM used Antwerp Central Station as a scene for the legendary Sound of Music.

Comments on this entry

TIM did one in Rome and Milan in late 2008, for launching their new service Tim I am

Posted by: Denis at April 6, 2009 12:32 PM


I absolutely love the element of surprise. Thanks for posting Valeria. If this is the new trend, I'm all for it!

Posted by: Sue Rostvold at April 6, 2009 12:38 PM


I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on (itís a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed ( doesnít charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject?

Posted by: Adam Smith at April 7, 2009 05:26 PM


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