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September 17, 2009
Nike Sportswear AW77 (France)

Today Nike Sportswear is releasing two new videos -Adverblog readers are the first to discover- to promote its Hoodie AW77, a sweatshirt. Each one presents the success story of a French athlete in a non traditional way. I accept I may not be entirely objective as it is a French campaign I am working on, but I really think Duke made a great job. Good concept of storytelling, cool graphics, and nice music conception.

The first one is on the Man United left wingback Patrice Evra. Here is his story :

Nike Sportswear : Patrice Evra pour AW 77

The second one highlights rugby fullback Maxime Medard's story in a totally different way :

Nike Sportswear : Maxime Médard pour AW 77

A web widget, or to avoid semantic debates, let's call it a vidget -for video gadget- will also be used in the next days, showing these videos but also interviews of Evra and Medard, explaining their stories.

Comments on this entry

Wow! Those dukers are simply amazing;) great work and as ever beautifully delivered!

Posted by: Paul jason at September 20, 2009 10:12 AM


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