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November 08, 2005
Adobe fights software piracy with advertainment

Adobe has just launched a sort of viral marketing initiative to fight software piracy. A video presents the misadventures of Kevin, a creative type hooked on pirating Adobe software, furthermore several info on Adobe's innovative ideas are presented. The site is localized in five languages, targeting the UK, Spain, France, Portugal and Italy and it's based on a concept by JWT.

This morning I received an email from Adobe telling me about the webisodes. I didn't know I signed up for such email (I received it on my private account), but this is not the point. The email was well designed but it contained a huge video attachment of about 2MB. I wonder which are the results of such mailing. How many recipient have actually downloaded the full message? How many opened the attachment?

Comments on this entry

The mail you received announced certainly the release of the 2nd espisode. This website is in online since at least one month (but maybe 2 or more). So the sentence "Adobe has just launched" is not really correct :)

Posted by: nenelle at November 9, 2005 06:03 PM


I received the email announcing the first episode in Italian. Probably the site has just been localized then :-)

Posted by: Martina at November 9, 2005 06:52 PM


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