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May 04, 2009
Sometimes it's better to wear contact lenses

From Belgium, an amusing website to promote Pearle contact lenses.


The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex), and enjoy an amusing experience that will make you understand the meaning of the campaign message.


A touch of sexiness gives the project the potetials to generate a decent amount of word of mouth.
The agency is LDV United.

via Buzzing Bees.

Comments on this entry

Did you also try making a decent screenshot during the game? It's pretty hard! :-) Thanks for the link!

Posted by: Buzzing Bees at May 5, 2009 08:56 AM


I tried a couple of times... but it was hard.
So I just used your image :-) hope you don't mind!!

Posted by: Martina at May 5, 2009 09:00 AM


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