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September 17, 2009
Upgrade a stranger

Vodafone just released a short but interesting online campaign in The Netherlands, called Upgrade a Stranger. Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes two choose which one should get and upgrade. The fancy prices are handed out right away.


The campaign runs only for three days (today is the last day) and is pushed through advertorials on several leading Dutch blogs. As an extra, they give away fancy prices too. All you have to do is tweet who you want to upgrade with a Netbook.

Responsible agency is Achtung!, with me being responsible for the online media part.

Comments on this entry

Funny that the guy who wrote is is part of the company that seeded this campaign. So this article is basically paid for.

Posted by: Ronald at September 17, 2009 01:10 PM


yes, I'm lucky to be involved in this project, but no, adverblog has no paid content. We write only about the best cases we come by, and I just think this is one of them.

Posted by: Rocco at September 18, 2009 08:23 AM


Hi Ronald, no paid content here. Only good content. I agree Rocco should have mentioned he worked on the project, as we usually do. We'll update the post accordingly. Cheers

Posted by: Martina at September 18, 2009 12:23 PM


Rocco, can you explain why this is one of the best cases? It seems to me you're posting this because you're seeding the campaign. I don't think this is a campaign worth mentioning. Giving some prices to people...? ok via a live stream, but!?

Posted by: Hank at September 20, 2009 10:41 PM


Well it didn't even work for me! And I work in Holland.

Every time I tried to look at it / participate when it was live it never worked.

I question whether or not it was for 'real' in that users could participate...

Posted by: qq at September 22, 2009 12:48 PM


Also in Holland, didn't work for me either.

I wonder whats so 'interesting' about this campaign apart from the fact that this Rocco guy finds his own work interesting when other people don't even think its worth mentioning.

Posted by: Mick at September 24, 2009 07:56 PM


"with me being responsible for the online media part." - NO SHIT!! LOL.

Posted by: marc at September 27, 2009 09:09 AM


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