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December 18, 2008
Introducing... Nike Goal for the iPhone

I apologise, but I need again some space for self promotion...
I'm very proud to share with you Nike Goal, an application for the iPhone that we at Nike Italy developed together with the Italian agency H-Art. Nike Goal has launched only seven days ago, with no press release, no promotion at all, but it's already one of the most downloaded free applications on iTunes Apps Store Italia.


Nike Goal is an application that brings the world of live on your iPhone. It features live scores from the Serie A matches, highlighting the goals by Nike players and showing the boot they are wearing. On top of this, Nike Goal features also all the latest news about Nike products, players and stories. And this is just the beginning, we have a lot of ideas to make it richer, more interactive and fun to use!


I would be super happy if you could check it out and let me know your thoughts. I can't say this is an open source project because technically it wouldn''t be correct, but I really would like the application to growth with the help of the public. We launched a nice branded service around football, but this is just the kick off of a match where the feedback, the compliments as well as the critics from the users will help us making the difference and deliver a great Nike experience on the iPhone. This is why together with the app we also launched a micro-site where people can send us their suggestions and comments.


The software is available worldwide in Italian and English. If you want to download it, this is the link to the version on Apps Store Italia, while with this you can get it on the US Store. If you are based in any other country, just go to your local iTunes Store and look for Nike Goal among the Sports applications.


Enjoy! I will really appreciate any feedback you will feel like giving me!

Comments on this entry

This is a super-uber-awesome application
I am not a big fan of football myself but being Italian i know how much this is worthy

The Italian iPhone owners will absolutely love this app, it's perfectly thought for the right market

Well done guys!

Posted by: Enzo at December 19, 2008 11:45 AM


In that last screen grab, does the app keep track of how many goals a particular nike cleat scores, regardless of the players? Cuz that's prettty cool if it does.

Posted by: sam at December 19, 2008 02:46 PM


Really nicely done - looks like a great execution of delivering a value-added marketing service.

Posted by: Ryan Moede at December 19, 2008 04:33 PM


Well done :)
Now, please, go for basketball iPhone app! :)

Posted by: gluca at December 19, 2008 11:17 PM


What a terrific example of brand marketing. Brilliant, adding value to your consumer's life, seeking feedback on the product, growing organically based on utility and utilizing the frictionless distribution and amplification power of the App Store. It's no wonder that Nike sales continue to grow in this down market. Well done on the part of your team Martina and the folks at H-Art. Nike offers a wealth of opportunity for these creative applications, but every brand needs to think about what piece of information can help my consumer and how can we provide that information to them.

Posted by: John Gerzema at December 21, 2008 05:29 PM


Awesome app Martina - congrats!

Posted by: Mark at December 22, 2008 07:39 AM


pls include all of football in the app.
epl>la liga>bundes liga>wc qualifiers> wc updates etc

this would allow more and more people to use these

Posted by: jsid at December 23, 2008 06:59 AM


Awesome! I really like the look and feel of the co-branding. How did you get Nike to buy in? I have a site with exclusive rights to all state high school championship events. It would be great to have Nike be a part of that. Do you have any suggestions for how to pursue this opportunity?

Posted by: JD at December 26, 2008 07:28 PM


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