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December 26, 2009
Dear Santa, give me a discount

Given the Holiday period is almost mandatory to post about Santa Claus and possibly from one of the countries where he possibly is from. So today we travel to Latvia, to discover a promotional website launched by Air Baltic to give away discounts in a nice way.


Visitors meet Santa Claus, have a quick talk with him, and are offered a 30 percent discount on their next flight with Air Baltic. The experience isn't particularly innovative but it's still nice and makes sense at this time of the year.

However, the more I work in ecommerce, the more I learn that when your goal is to generate immediate sales, you need to go straight to the point and the experience doesn't always support the final sale. Of course I do not want to repudiate my past (and present) in brand communication, but I would be curious to know if the Santa piece is worth generating a good ROI.

Thanks ZZ for the tip. The agency is Cube.

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