I really like this simple and kind of viral idea by British carrier TalkTalk to promote its reduced phone rates. Other carriers make you pay more and therefore "pick" money out of your pockets. TalkTalk make you pay less for phone calls, and so if you switch to TalkTalk they will put the money back in your pockets... Simple, uh?

Watch the video just launched in the UK, where former pickpockets are hired by TalkTalk to put the money back into the pockets of Londoners. As I said: simple, educational (it's impressive to see the "artists" of pick/putpocketing in action) and pretty viral idea.

Thanks, Martina, this video and the whole concept are just... GREAT!
Say ciao to Italy, hope to see you soon :)

Posted by: Simone Brunozzi at August 21, 2009 11:28 AM

Smart. The british accent makes it quite a Lock Stock viral

Posted by: Eddie at August 22, 2009 11:06 AM

This idea was also done a while ago on an Australian comedy show, with two comedians named 'Hamish & Andy'.

Posted by: Walter at August 24, 2009 09:48 AM

Elegantly done. But know that Burger King ran their "Reverse pickpocket" campaign last summer. Spots had the King putting money back into consumers' wallets. Anyhow enjoy.

Posted by: Jamie at August 31, 2009 10:48 PM