In The Netherlands, the new agency !Achtung, has developed "Pakman", an advergame for Suitsupply, an unconventional manufacturer and retailer of (business) suits. In Dutch PAK means SUIT hence the name of the game. It's a funny revisited version of the traditional Pacman game: Pakman is running in his underwear, his mission is to save Angel from Fatman. When eating the magic pills, Pakman gets superpower from his suit and is able to kick Fatman’s ass! Rescuing Angel in each level gives you a voucher for a tie, a shirt or a complete free suit.
Traffic to the game is generated from Suitsupply website, a newsletter to all subscribers, banners and of course send-a-friend.