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November 22, 2005
Online, against alcohol consumption

From Sweden, Dear Mr Barroso, one of the best examples I've ever seen of interactive online storytelling. It's a video animation featuring an open letter from the Swedish Alcohol Retail Monopoly to Mr Barros, the EU President, to act in order to reduce alcohol consumption throughout Europe.

The site has been produced by Forsman & Bodenfors, B-Reel, Efti and it's an extremely powerful example of what you can do online to promote an idea, not just a product or a brand.

[link via Reklamfeber]

Comments on this entry

I have to disagree with you on this post. There is nothing interactive in putting an animated movie on the Internet. Its just an example on how to broadcast a linear story on the Internet instead of on TV. The storyline on this case has an end and a beginning. There is no interaction there. At least I didn't find any.

One can discuss whether or not this is profitable, and that is in my view the only relevant discussion regarding this case.

Posted by: Anders Aakre at November 23, 2005 03:50 PM


Yes Anders, you are right, I used the word "interactive" in the wrong way. There is no interaction, I will correct the entry.

Posted by: Martina at November 23, 2005 04:27 PM


I think they made a great work combining the movie part with the interactive end part. Very smooth and seamless.

Posted by: Nick at November 24, 2005 11:48 PM


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