In France Adidas has launched a mini-site to promote its Low Pro Football collection. Even if these shoes are among the ugliest they produce, I like the project. Not really for the website (very basic and with the usual user generated content part) but rather for the great videos they produced to tell the audience the secrets for being stylish.
I appreciate both the creative standpoint and the execution. In each single video you breath style and, just as importantly, you can experience a wide number of products. I like the mood that takes us back to the Thirties, and the fact that the collection comes to life in the storytelling which is something that rarely happens.
The agency is Tequila.
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