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September 29, 2007
Monopoly in the 2.0 era

Do you want your city to be feautured in the next Monopoly edition? Then you have to support it online, with your vote but also with grassroots activity using 2.0 (and not only) tools. For the upcoming release of Monopoly France, Hasbro has decided to exploit the power of citizen marketers, allowing users to decide which are the cities and the streets that are going to be featured on the new board.


The idea is absolutely nice, unfortunately the site supporting the campaign is not as rich as you might expect. A part from registering and voting for your favourite city there isn't anything else to do. They ask you to create supporting actions to collect votes for your city, but the tools at your disposal are nothing more than a pdf to dowload and a animated gif to copy & paste, and this is very disappointing and not motivating, even for the most fierce supporters wannabe.

via Pat Amiel.

Comments on this entry

And actually, the story behind this is kinda funny, since people launched a campaign to support a city named "Montcuq" (which, pronounced, litteraly means "My ass").

Funny thing is, Montcuq is now flying off the charts by a wide margin and might end up replacing the "Rue de la Paix" (the most expensive street on the board)... that is, if Hasbro plays the "Web 2.0 game" to the end.

Posted by: Morey at September 29, 2007 05:48 PM


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