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September 12, 2007
Crazy Norwegian food campaign

This is a crazy food related website, coming from Norway. I found it on Reklam Feber, I didn't understand a word, but I watched it for two minutes and it made me laugh a lot.

The site has a video featuring a sort of super hero who explains the qualities of a new series of product with less sugar and less fats, plus there is a simple advergame to play. Nothing special nor particularly innovative, I would say, but the whole thing is amusing, and I think it works pretty well in generating awareness on a packaged food (not the easiest product to make appealing).

Is therefore branded entertainment the best way to go to promote food and CPG?

Comments on this entry

And he asks if we want to look as healthy as he does! HAHAHA!

Posted by: Kurre at September 12, 2007 09:03 PM


Can anyone translate exactly what he says in the whole movie.

The whole this is extremely amusing. I'd love to know what he says.

Posted by: Machismo at September 13, 2007 07:33 AM


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