This is an excellent campaign. For the next few years, agency wonks will be saying, "It's the like the Snakes on a Plane voicemail thing, but for Campbell's!"
Posted by: MP at August 17, 2006 05:50 PM
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I have sent this to like 10 friends a few weeks ago when it came online. Its a great idea. A great campaign that will go un-noticed in the ad world because of its simplicity.
Posted by: Steve at August 17, 2006 07:08 PM
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Had a friend send me one of these phonecalls and almost died laughing. I can't say that I'll see the movie now as a result, but I certainly have told several individuals about it... Whether that qualifies it as successful is still up for debate.
Posted by: Jaimi at August 17, 2006 07:17 PM
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Very similar to:
www.aveaword.com
- except that for AveAWord you get the visuals too...
Posted by: Dan at August 22, 2006 01:17 PM
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