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Interactive marketing and other great advertising ideas since 2003
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June 27, 2007
You are the next...

Look at at the video link I received this morning...
http://www.icetruck.tv/index.php?id=b7087c1f4f89e63af8d46f3b20271153

next_victim.jpg

It's a viral for the TV channel FX Uk, to promote a new series, Dexter, starring a new kind of serial killler...

The video maybe is not a new idea, but don't tell me this doesn't generate word of mouth! ;-)

Comments on this entry

that is scary. any idea how they did that? are they only spreading it to a few multipliers, like yourself?

Posted by: roland at June 27, 2007 07:21 PM

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OH, I didn't wait for it to finish. Of course it is then obvious how they "spread" it...

Posted by: roland at June 27, 2007 07:23 PM

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This show is amazing. You have to watch it. I can't wait for season 2.

Posted by: Shannon at June 28, 2007 11:21 PM

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