adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

March 27, 2007
Do you really want to futurize yourself?

In France, ING Direct has launched a new online campaign called "Futurize You". The concept is not particularly original (do you remember the recent Age-O-Matic?) and also hasn't been developed with the same irony.

I understand the goal of the campaign is to make you seriously consider how to invest your money in order to retire relaxed, but (especially as a woman) I will never ever upload my photo to see myself "futurized" in such a sad way. Look at the screenshot I've grabbed from the homepage, doesn't it look scary and depressing?

Link found on Sendtofriend.

Comments on this entry

The aim of this minisite is to give you 2 views of your photos futurized : one if you have low wages after your retirement and one if you have high wages. In order to show the advantage on your life of a complementary wage from their bank...

P.S. : Thx for the quote of my blog

Posted by: Guillaume at March 28, 2007 09:11 AM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog