As reported today on Hollywoodreporter.com Universal Pictures are heavily using the online space to promote the upcoming movie "The Hulk". In particular, the green hero will appear on the Yahoo! network in a series of rich media ads.
I went on Yahoo! and I saw the ads (Screenshot 1 | Screenshot 2 | Screenshot 3
) and I can tell you I like to things: first, you can choose whether or not to listen to the music and, second, you can tell Yahoo! what you think about the ad. What I disliked it's that ad itself, too confusing and somehow annoying. To summarize, a good idea, a disappointing layout.
By the way, Universal Pictures as also signed a Deal with Mastercard for limited edition credit card branded The Hulk. How can you live without it? ;-)