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Interactive marketing and other great advertising ideas since 2003
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July 29, 2003
All eyes on Samsung

Samsung is one of the fastest growing brands in the consumer electronic market.

"Samsung is far more innovative and willing to put a toe in the water much earlier than Sony"
This what Gartner Dataquest senior analyst Paul O'Donovan says as quoted on Technology Marketing. The linked article provides a full overview of Samsung positioning and marketing strategy and a reference to its efforts in online promotion with a 3-D interactive campaign.

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