Sanalarana is the new Pfizer Web site created to refine and extend its offline brand strategy online through the development of a space devoted to the health care needs of the Hispanic community. The press release on Yahoo! explains that the Spanish language site provides educational content regarding health topics and diseases that informs and empowers members of the Hispanic community to take charge of their health.

Pfizer will need to be careful between their mix of information being read by the hispanic online community.

Seems that the Hispanic online community is skewed to the youth. How often do young members of the family raed about health, especially when they have NO HEALTH COVERAGE.

Somehow create bridg between ryoung reader and how he/she takes that RICH information and shares it with the household

Posted by: Geoffrey at January 21, 2004 02:43 AM