An old form of advertising (outdoor) is starting to take advantage of an new communication medium (the mobile phone). Love is in the air between street posters and cellular phones, giving a new meaning to the word interactivity.
Netimperative talks about Hypertag and its recent marketing campaigns in London. The company that installs interactive devices on posters which allow passers-by to download information onto their handsets, is currently running a campaign for Transport for London.