A lovely campaign by TEAM/Y&R;, Dubai for Montblanc. "Rediscover the pleasure of writing".
I love writing, and I love my Montblanc. Even if I spend the whole day in front of a computer, I still believe pen & pencils are the best way to write down ideas and to communicate with the people we love.
This campaign has won the Silver Lion at the Cannes advertising festival.
Copy says: It takes longer to write a real letter. It can also take forever to forget one.