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Interactive marketing and other great advertising ideas since 2003
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July 07, 2006
The pleasure of writing

A lovely campaign by TEAM/Y&R;, Dubai for Montblanc. "Rediscover the pleasure of writing".
I love writing, and I love my Montblanc. Even if I spend the whole day in front of a computer, I still believe pen & pencils are the best way to write down ideas and to communicate with the people we love.


This campaign has won the Silver Lion at the Cannes advertising festival.


Copy says: It takes longer to write a real letter. It can also take forever to forget one.

Comments on this entry

So true. It's so easy for us to turn to email/text messages instead of writing a hand-written note. The same can be said about picking up the phone. The hand-written word and spoken voice are unique nowadays. We often chose convenience over connecting with those we love.

Posted by: Alisa at July 11, 2006 02:06 AM


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