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Interactive marketing and other great advertising ideas since 2003
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February 01, 2007
Whose that bag?

On Marco's blog another great social campaign I feel like "stealing" and sharing with you. It has been created by the Miami Ad School for the Transport of London, and it aims at encouraging people to report unusal behaviours they might happen to see on public transportation.


At first I've been attracted by the artistic side of the creations, but there's actually much more than a nice illustration to observe and comment.


Click on the images to read the story they portrait, and think about the feelings they trigger in you. I must say my reaction has been of sadness and conscious awareness of the world we're living in. And it's weird that one has to use art and poetry to get people's attention on the dangers we might face and might help avoiding. Art and poetry should be used to celebrate love and happiness, not to force you to keep your eyes on your travel companion's bag. In any case, the ads are lovely.

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