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October 11, 2005
The Bud drunk superhero

Kaspen Prague for Budweiser Budvar (Czech Republic). Golden Drum winner 2005. It's a nice funny ad at first sight, but I'm not sure it really communicates the right message.


Comments on this entry


I went to the Golden Drum site through your posting only to be disappointed. For an awards show that awards the best websites, the place was poor. You had to look around to find ways to see any of the winners, specially in films. The search feature sucked.

With services like adforum, I can't understand why award shows sites have to be so primitive. I think the Andy Awards site shows all awards show sites the way to the future.

Posted by: Nishad at October 12, 2005 02:42 AM


I think this is an interesting ad because beer companies and alcohol companies are soo against doing any advertising that alludes to drunkness... and that's understandable. They certainly don't want to advocate drunk driving and any number of other drunken activities.

But let's face it... we all consume their product for the same reason. We all know what it does.

It's an interesting paradox... I think it's nice to see some honesty. But I don't expect to see more of it from this industry any time soon.

Posted by: John at October 12, 2005 02:27 PM


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