In Spain Siemens Mobile has launched an SMS based competition to celebrate the Father's Day. As Marketing Directo reports, the promotion targets young users engaging them with funny questions about their fathers. How does your father call your mother (the nice nickname ;-)? What will you do if your father finds you singing Bisbal's latest song in the shower?
To start the interactive challenge, users just have to send an SMS with the word Siemens, they will get three questions back and the possibility to win 10 Siemens SX1 and a 10 � traffic for their mobile phone.
The competition for el "D�a del Padre", developed by mobile agency Mami, has also a special web site www.siemens.es/diadelpadre, and has been supported by an integrated advertising campaign with Tv, press and radio ads as well as some e-mail marketing.

Intelligent! That's what I call a real integrated communication plan. All the parts working as a whole. A shame most of the Ad Agencies are still sceptic on unleashing the potencial for other mediums that are not TV, Radio, Press and Billboards. I'm very keen on using creative ideas through sms, web, point of sale, viral and guerilla mkt.

Posted by: the hidden persuader at April 5, 2004 05:38 PM