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June 29, 2005
Nike Women: take sport, add music

Scholz & Friends Stockholm is behind the new Nike online marketing effort to support the Women Moves campaign. The agency has created a website to present the Nike Women Moves concept with a series of animated dancing silhouettes. Infotainment content explains visitors where to find the best dance courses and which trainer suits them best. A short film "The true tale" is also available. Don't expect too many special effects: the soundtrack is pretty good and so is the cartoon concept, but Nike used to do better.

Online ads are running to drive traffic to the site targeting women in Benelux and Scandinavia.

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