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August 02, 2005
Make sure it's a Mini

Can you spot a fake Mini? This is the challenge launched in the "Make sure it's a Mini adventure" advertising campaign. As reported on New Media Age, MINI is running an integrated push in the UK to target 24 to 40 years old men.

The advertising concept, based on comic ads, has been created by WCRS, while Meme Digital took care of the online creativity. A micro-site collects traffic from rich media ads on entertainment, news and men's lifestyle sites. A series of games challenge visitors' MINI knowledge: for example, you can test yourself in the "Real or fake audio challenge" or in "Two stripes white don't make it right". Videos and a downloadable guide to spot fake MINIs complete the site.

Comments on this entry

At the speed we can drive on the congested freeways in Australian cities this would probably get me to work quicker and whiten my coffee at the same time

Posted by: peter waters at August 3, 2005 01:14 PM


In NZ there is a similar Mini campaign called MINI Movies

Posted by: zaczoomer at August 12, 2005 01:49 PM


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