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Interactive marketing and other great advertising ideas since 2003
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September 05, 2005
Removing cliches from advertising

Cliches in advertising are becoming irritating, a new book points out. BBC News has a list of common places usually portrayed in ads. The industry needs to evolve and improve its approach to the consumer: not all women are locked in a constant battle with their body shape and hairstyle, not all men are obsessed with sex but will forego in order to watch football or drink a beer.

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