In the UK Vodafone is online with a website featuring The life of the Mayfly competition. The concept is based on a Tv campaign created by Bartle Boble Hegarty/London.

The idea is to allow people sharing their view on how to make the most of each day. Anyone who gives life to a mayfly has his/her name displayed on the website and gains the chance to win the final prize. The best mayfly will be awarded with a trip to Italy, to the Fiorano Race Track at Maranello. There the winner will be driven around a track by Michael Schumacher in a Ferrari Granturismo.

Again, an online marketing idea that gives visitors to star at the center of the stage... give people 30 seconds of fame!

doesnt work in firefox???

Posted by: john at November 2, 2005 08:18 PM

Works fine on my machine (version 0.9.3) and I should know, I built the site...

Posted by: matt firth at November 4, 2005 03:31 PM