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Interactive marketing and other great advertising ideas since 2003
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January 16, 2006
Adidas plays with Google Earth

Google Earth is eventually available for Mac. Thanks to this post on Rhizm I immediately have the chance to test it to play the new online game launched by Adidas Australia.


The +10 Playoffs campaign idea is extremely cool: it's a football quiz which takes advantage of Google Earth to provide hints for answering correctly.


Unfortunately the quiz itself isn't as exciting as the concept. Of course it requires quite a lot of football knowledge, but a part from the interaction with Google Earth, there isn't much going on... it's just a quiz... Anyway congrats to the agency who did this (who is?), it's probably the first online campaign with Google Earth and it surely shows the potentials of the tool integration.

Comments on this entry

We did it!

We're called Sputnik Agency and we're based in Melbourne, Australia.

Posted by: sammi at January 16, 2006 09:16 PM


+TEN PLAYOFFS works a lot better on a PC than it does on the mac as the web browser opens in a window within the Google Earth application itself, at the time the game was developed the mac version hadn't been released and it still seems to be under heavy development, for the bext experience, play it on a PC until the mac version matures a little more.

If you'd like any more info, please shoot us a message


Sammi Needham

Posted by: sammi at January 16, 2006 09:20 PM


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