In France, Maybelline has launched a series of "beauty podcasts" featuring tips to get a perfect make-up.

The podcast marketing effort is divided in two parts: a weekly video to download for the new iPod and a "traditional" audio podcasts section sharing make-up suggestions by Max Delorme (who?).

[news via iPub]

Max Delorme is the make-up artist of Gemey-Maybelline.

Posted by: Nenelle at January 20, 2006 02:08 PM

Hi

Thanks to huge number of podcasts downloads on Gemey website and on iTunes, Gemey and us (MRM France) decided to launch Video Podcasts last week, on Gemey website also.

We also created Podcasts for NESPRESSO as cafe recipes... wait and see for results.

More details on my blog (in frecnh)

Patrick, still adverblog addicted ;-)

Posted by: Patrick Amiel at January 21, 2006 08:48 AM