Land Rover has launched a new website to support its G4 challenge where finalists from 18 countries compete in extreme sports including rock climbing and kayaking over four weeks in April, across Thailand, Laos, Brazil and Bolivia, for a chance to win a Land Rover. As reported on BrandRepublic (sub. req). an intensive new media marketing activity will support the competition, with emails sent out to the Land Rover database, online advertising, a dedicated WAP site and special 30" film to be broadcasted on mobile phones.
The agency behind the campaign is Freestyle New Media.