Hebbes.be, eBay's competitor in Belgium, has just launched an online guerrilla campaign on eBay itself. Basically the agency, snow by LG&F;, came up with the idea of selling some items on eBay complete with pictures saying "Sorry, already sold on Hebbes.be".

Check out the snowboard, the lamp or this motorbike. Hurry up if you want to see the campaign in action, since eBay will be probably remove it sooooooon, no wonder why :-).

Yes, the pages have been already removed, but here I've saved a screenshot of a page: click on the image below to enlarge it.

hahaha, that's what I call a dared guerilla action! And if you know that LG&F; and mortierbrigade are one of the most creative agencies in Belgium, you can be sure they (=mortierbrigade) will respond by another funny action :-)

Posted by: dave at February 27, 2006 10:41 AM

Grrrrrreat!! David against Goliath. Go David Go!

Posted by: Pablo at February 27, 2006 11:05 AM

Dead links? :(

Posted by: Krisztian at February 27, 2006 01:48 PM

already gone.... did you take any screen grabs by any chance ?

Posted by: freddy at February 27, 2006 03:31 PM

That's one of those marketing efforts that you just have to sit back and giggle. I can't wholly subscribe to the malicious nature of the campaign, but it does fit in a unique category -- stellar.

Posted by: A.B. Clark at February 28, 2006 05:38 PM

got some extra screens from the sold snowboard on http://www.marketinginteractive.be/?p=175

Posted by: EJ at March 2, 2006 04:29 PM