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Interactive marketing and other great advertising ideas since 2003
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October 24, 2006
Sidewalks of Paris

A strong guerrilla campaign done in France by M├ędecins du Monde to get people's attention on the drama of clochards sleeping and dying on the streets every winter because of the cold.
Copy says: Every winter, hundreds of homeless die on the sidewalks. React.
The agency is Euro RSCG C&O.;

Maybe it's not an extremely original concept (I believe a lot of campaigns for road safety have been already using it) but it's new the problem they apply it to.

via Houtlust.

Comments on this entry

very effective in terms of initial reaction to crosses lining the street. but the type is way tooo small and if i'm going to bend over mid-walk to read the message, i'd kind of want it to be a little more creative. for more examples of interactive marketing...

visit me at anytime!

i'd love to hear from you : D

Posted by: rachel at October 24, 2006 08:17 PM


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