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Interactive marketing and other great advertising ideas since 2003
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May 15, 2007
The online effects of taking drugs

From Norway, a good example of social interactive marketing. Trydrugs is a website (obviously against drugs consuption ;-) which offers a visual simulation of what happens when you take cocaine or marijuana.

The mouse cursor slows down terribly or starts acting like crazy depending on the drug, plus the site opens a series of pop-unders related to memorial services, prisons, bankruptcy and crimes committed by drug addicts.

Actually I find the pop-unders idea the most interesting side of the site, since I find it stronger and more direct. What do you think?

The agencies behind the project are Kitchen and Mediafront.

Comments on this entry

Very good idea !

Posted by: Fubiz at May 15, 2007 09:54 PM


Hi Martina,
I really like the whole concept and I totaly agree with you : The pop-unders idea is really clever and innovative!

Posted by: Thomas at May 16, 2007 05:05 PM


pop ups at the end are annoying. Would be better to just have a links page

Posted by: MC at May 17, 2007 10:19 PM


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