Draftfcb in Sydney have just soft-launched an online business simulator for Macquarie Graduate School of Management (MGSM) to attract the best business minds to their MBA programme.

Run a company and get advice from real-life CEO's. The site itself is not all that dynamic - in fact a little too old school in design - but it has some really nice elements as well. You have to sign-up to "play" which is a shame. It does a good job of showing real life issues and having real CEO's helping you make decisions is kinda cool. It doesn't deter from the actual reason for the site - reel in potential students. It's worth a look.

Yeah agree, the site delivers the intended strategy well. Interesting comment on the design - it feels as if the dated design is intentional to enhance the appeal to a mature (and conservative?) audience of potential MBA students.

Posted by: Andy Howard at August 15, 2007 06:40 AM