Brilliant.
Posted by: UB at April 29, 2008 10:51 PM
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Brilliant indeed.
This is what advertising is supposed to make you do: sit up, be impressed and remember the brand name.
For me, this is an outstanding memorable ad.
What football fan hasn't always dreamt of being part of the action?!
Posted by: Simon at April 30, 2008 04:42 PM
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Pros: nice quick cuts for the tweener set and fun to see athletes "acting"
Cons: Bad hair band style song and confusing storyline
What happened to Nike ads that actually had some insight or a message or seemed like intelligent people put them together? This ad has not one thing that steps above the thought level of a 13 year old.
Posted by: Booter at May 2, 2008 10:08 PM
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what's confusing about this ad?
it shows a dude playing football, being watched by an important football guy that takes him to a team in the premier league, it shows how he's beaten twice by great players and how he gets better by training and gets up to the national team, scoring in the same way he does when he was being watched...
Posted by: Arturo at May 4, 2008 12:46 AM
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@Booter your point regarding the "Con" of the ad is actually what makes it perfectly insightful... every one of us is a 13 year old at heart, day dreaming of playing with the best at the highest level. this spot does a great job of taking the viewer there and putting them in the "boots". it's TV that engages. very rare these days.
and nike can afford to do that b/c the rest of their marketing is done so well (minus the awful Kobe "viral" video) that their TV doesnt always have to be about product features and benefits.
Posted by: mookie at May 5, 2008 02:52 PM
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I agree with Mookie that Nike's marketing is mostly spot on. What I don't get about this ad is the complete lack of the subtlety Nike is usually known for. Why so many logos? There's about 400 of them. Why such annoying hair band music? And can't we dream about being one of the best players in the world without pulling down dudes shorts and treating women like ass? It's like Nike let Guy Ritchie toss away 20 years of class and make "Rock Jock and One Puking Player".
Posted by: Wade at May 7, 2008 12:02 AM
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@ Arturo
I could be wrong, but I believe that in the final game he is still playing for Arsenal and those are their alternate jerseys rather than being the national team.
Posted by: yoyo at May 7, 2008 04:59 AM
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@ Yoyo, No the national team he is playing for at the end is Holland, in a game playing Portugal.
excellent ad and i think the music is spot on
Posted by: coley at May 7, 2008 07:47 PM
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I like the music too...heavy American band perfect for Euros football. But after this confusing ending what happens next? More story or is this it?
Posted by: Ben at May 8, 2008 10:14 PM
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What is this music??
Anyone knows?
Posted by: cs at May 10, 2008 11:06 AM
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