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May 19, 2008

Beck's goes blogging

Inbev's global beer brand Beck's is about to start a blog on their international homepage. They don't have a blogger yet, so they are now looking for "the ultimate, offbeat columnist with an uncompromising point of view who can connect and interact with consumers in the digital world" . Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy 'Different by Choice'. The full job offer can be found on becks.com.

"Beck's is a brand that has always refused to compromise and what we're doing online is no different," says Jorge Inda Meza, Global Marketing Manager for Beck's in a press release on Monday. "Our consumers actively seek out links to new trends and genuine material from around the globe. They have a desire to learn about people who share the same values as they do. The Beck's new columnist will help uncover and highlight relevant and exciting topics for our consumers, enabling us to better connect with them."

By: Rocco Stallvord // Permalink // Comment(s): (1)
Category(s): Blogs, RSS & mktg

Comments on this entry

Fernando Alonso did something similiar (more interesting in my opinion) supported by ING in April. By the interactive Spanish Agency, DoubleYou. They published a job offer in newspapers looking for a "professional fan" to lead a blog. More than 25.000 people applied and 600 funny videocurriculums in YouTube. The chosen one starts his job just tomorrow on aficionadoprofesional.com

Posted by: Yisas at June 10, 2008 07:04 PM

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