A year ago, a Tiger Woods PGA Tour 08 player posted a video on YouTube showing a new feature of the game: the Jesus shot. In the Jesus shot you see Tiger Woods hitting the ball while standing on water. Right now an EA Sports reaction pops up in which we see the real Tiger respond. Nice to see how EA Sports follows and reacts on consumer generated content around their brands.

Via Illegal Advertising

Proper response. It's clever and it leverages existing comment (as if Tiger Woods needs it!) to boost the message and make it even cooler. I love the underplay of the entire thing. Soundtrack is perfect. Unintrusive is the new loud.

Posted by: Nick McGivney at August 21, 2008 11:47 AM

Absolutely fabulous.

Posted by: Jeff Crites at August 21, 2008 02:19 PM