I don't know how i didn't heard of this campaign before but thanks to my good friends Jesus and Ferran I've seen the light because I think it's fantastic. ZUJI is an online travel company who wanted to be positioned as a company that helps holidays happen. And they did this to make it possible:

You can read the whole case study about this campaign (done by The Hallway and Happy Soldiers) here.

Brilliant !

Posted by: Laurent at December 10, 2008 09:01 AM

That's a really integrated campaign.

Posted by: Jesús R. at December 11, 2008 05:28 PM

superb, a great idea

Posted by: Paul jason at December 16, 2008 08:08 AM