Personally I am very confused by Diesel's positioning these days. It seems every season they are producing ads for a different audience. One season they are artistic, aimed at a high-fashion consumer. Then soon after it seems that the ads are targeted at teenagers and mass market. Is Diesel suffering an identity crisis or did they figure out they could not compete in the luxury sector and so are making a big play to get back with young consumers?
Posted by: Christian Ellis at January 20, 2010 09:36 AM
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It looks like nothing gets stupider than these really stupid advertisement.
Are these done by a high school advertising class?
Hello!?!?
Posted by: Shaun Empire at January 22, 2010 05:51 PM
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If the word 'stupid' was changed to 'risky' or 'crazy' (first thought - I've better things to think about) then maybe there could be something here - 'stupid' has a negative angle and just sounds like they are appealing to morons!
Posted by: paul jason at January 25, 2010 10:55 PM
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Yeah, I get it - be free and do bold things under the banner of bucking convention. But, "Be Stupid"? This is not Nike's Just Do It - you're not encouraging impulsive behavior; with the proliferation of social media (e.g. pictures of people doing dumb things) and reality TV, being stupid isn't necessarily in short supply nor is it uncommon. My take is that you're just aligning yourself with thoughtless idiocy, as opposed to conscious rebellion.
Posted by: Allan E at January 26, 2010 03:15 PM
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