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Interactive marketing and other great advertising ideas since 2003
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June 24, 2003
Creative counts in online advertising

We are getting plenty of evidence that helps us prove that online advertising works. So why then are 99% of online ads complete rubbish? This is the question asked (and answered) by Tom Bazeley of Tribal DDB yesterday on New Media Age.
A creative revolution in online advertising is long overdue. To find out how and why, read on the article...

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