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August 20, 2003
KFC sms campaign case study

On 21 Communications web site you can download the case study of a recent KFC wireless campaign in China (.pdf). The sms campaign focused on sales increase by giving away m-coupons.
By: martina // Permalink // Comment(s): (1)
Category(s): Mobile marketing
Comments on this entry

Hi,
I am preparing benchmarking study related to SMS campaign.
Best
Petr

Posted by: Petr at March 10, 2004 12:46 PM

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