McDonald�s �Cool Train� developed by Tribal DDB Sidney has won two awards at Mobile Marketing Association Awards held last month in Sydney. Tribal DDB won the major award for �Best Use with Radio� and won the Highly Commended award in the overall �Best Integrated� category.
As explained on the agency Press release, McDonald�s �Cool Train� campaign objectives were to communicate the summer New Tastes Menu range in such a way that was visually engaging and encouraged viewers to actively interact with the brand.