Content-based advertising is still in its infancy but everybody is already talking about it as the future of search engine advertising. On E-CommerceTimes yesterday, Robyn Weisman reports on contextual advertising, quoting analysts from IDC and GartnerG2.

I like the concept of contextual targeting, but not the advertising part of it.

Take UCmore www.UCmore.com for example, they're an excellent too for surfing the web, and use contextual targeting to suggest other sites relevant to the one you may be researching on. An excellent tool that does not take advantage of itss technology with Pop-Up ads and such.

Compare that to companies that take full advantage of their ability to contextually target (Gator, Hotbar, Google... etc) and the kinds of goobledygook that they push in the face of their viewers.

More or less, I believe the contextual advertising community should stick to non-obtrusive or "on site" ads as opposed to browser initiated, content targeted advertising.

Perhaps we will find a middle groud.

Posted by: Curt at August 30, 2003 04:12 PM

I guess it really depends on the industry, becuase I've been to many sites (my own included) whose contextual ads from AdSense are right on the money.

Posted by: jonathan at March 30, 2004 11:08 PM

The prog provides you with a wide varity of choices..including the sponsored sites and many more related sites to chose from

Posted by: Borgen at April 25, 2004 12:27 AM